Brand Identity, Digital Presence & Social Media
Data Think is a firm working in data, analytics and marketing, a category where the offering is inherently abstract and the brand has to do the work of making it tangible.
Our approach
We built the brand identity from the ground up, logotype, palette, and typographic system, and then carried it directly into the channels where the company meets its market. That meant a website designed to explain the offering clearly rather than decorate it, and an ongoing social media presence with strategy, copy, and design that keeps the brand consistent post to post.
The result
A distinctive brand in a category that rarely has one, applied consistently across web and social.